“Inspiring, impactful, stimulating, energizing, life-changing.” These are just a small sample of descriptors used to describe Mr. Roy Assad by his loyal and grateful clients throughout the years.
As an Executive and Life Coach, Roy provides his clients with guidance that will help them to unleash hidden potential, eliminate roadblocks and capitalize on unique talents in order to maximize personal and professional success. Having founded The Human Capital Group in 2003, Roy’s mission is to help executives and entrepreneurs through the creation of customized strategies and corporate training plans that are roadmaps to building a life and career that they love.
Born in Syria, Roy moved to the United States at the age of 18 with no money and unable to speak a word of English. Armed with only motivation and grand dreams, his hard work and determination allowed him to become his OWN first success story. What began as a “first job” in the mailroom of an insurance agency has grown into a life of entrepreneurial passion, which he now shares with clients worldwide.
Drawing from his own experience as an accomplished businessman, entrepreneur, restaurateur and now publisher, Roy has developed a unique insight in the dynamics of business and mastered the arts of networking, negotiation and bridge-building, which are the key ingredients of success. His priority as a motivational speaker and an executive coach is to enrich others’ lives through a mutual relationship based on respect and appreciation for those who want to flourish in life and business.
Currently, Roy is the Managing Partner at The Human Capital Group as well as the Chief Operating Officer at Muses & Visionaries Magazine. He gained extensive business experience early on by opening and operating The Haberdasher, a custom clothing company, which he later sold as a profitable company in 2001. Roy also opened an award-winning Middle Eastern restaurant, Leila, in 2004 followed by another, L’Opera, in 2006. Roy currently lives in West Palm Beach with his fiancé Jana and new daughter Anabelle. In addition Roy is the father of three adult children.
Extremely committed to his community, Roy is a Founding Board Member for Start-Up Palm Beach and has served on committees of organizations and charities such as Discover the Palm Beaches, Downtown Development Authority – West Palm Beach, International Coach Federation and Best Buddies Palm Beach amongst many others.